Marketing is about meeting consumer needs. Marketers usually focuses on creating value to meet those needs. But they don’t always think about the barriers that prevent consumers from doing business with them. In the shoppers mind there’s a constant balancing act between the costs of acquiring something & the value it brings…

Investing or adding complexity to marketing programmes only makes sense if it adds value to the customer experience & to the business. We challenge ourselves to ask, is the juice worth the squeeze?

Marketing is all about meeting consumer needs. Here are 5 types of value that your marketing can deliver to help meet people’s complex system of needs.

Your brand isn’t what you say it is, it’s what people say of you. That means that brand isn’t the baby of some ad exec, it’s a reflection of everything your company does. It’s the sum of all the experiences you deliver to your customers.

I believe that the fundamental role of marketing is to earn business from consumers. That is, to grow business by meeting consumer needs & wants. By delighting.