3 Types of Consumer Pain Points Creating Friction

Don’t be a faff 🙄😴

The role of marketing is to win consumers over, earning their business. We often talk of the need to deliver value, rarely ever about the other side of the coin - the need to decrease costs. Here are three types of pain points modern marketers need to manage in order to generate business:

MONETARY 💰: You need to understand your consumers and their expectation around pricing. You may be in a category where decreasing price is a boost, or you may be in a category where price is heuristic for quality 🤦🏻‍♂️. Tread carefully & make sure you have a clear understanding of the decision journey before making pricing decisions

TIME ⏱: Have your ever bought pre-cut veggies because, even though they’re more expensive, they save you time? Do you prefer one click checkouts or giant forms? Consumer expectations are at an all time high so save your customers time, or someone else will

Psychological 🧠: What’ even more valuable than time? Headspace. In a world where the paradox of choice is very real, make it easy for consumers to make decisions when doing business with you. We’ve found that reducing the number of products to compare from 9 to 3 actually improves conversion rate by ~13% Want to improve conversion rates? Get rid of the biggest faff to doing business with you